How Can Brand Managers Leverage The Power & Reach Of TikTok In The Right Manner?

 

TikTok is gaining popularity on a daily basis.

According to Hootsuite, it's the seventh most downloaded app in the world.

The video time length of TikTok is between 3 – 60 seconds. Contrary to popular belief, even conventional branding and marketing-related material can be promoted within this timeframe on this platform. From explainer video production to demo videos, if done right, even branded content can get a high amount of engagement from the masses at TikTok.

Here's how you can truly leverage the power and reach of TikTok into the digital world.

Showcase Creativity In Presenting Your Brand

Even though the app is most popular among younger audiences, it's still a dynamic platform to showcase your brand in a creative way. One of the major perks of TikTok is that it loves unique and original content.

As a brand manager, you need to create content that entices your target audience and gets them engaged with your brand.

One of the best ways to get your young audience's attention is to include fun elements into your video content. The purpose of the video should be to educate your audience on how your brand would help them make their lives easier.

When you effectively deliver your brand's message to your audience, it will help them in their buying decision.  

Host Hashtag Challenges

TikTok is known for its hashtag challenges. It is a great opportunity for you to leverage gain traction for your brand.

You have to sponsor hashtag links of your brand, which takes the users to set rules to perform the challenge.

It's a great way for your brands to increase awareness and promotions where the users are rewarded with cool free stuff and giveaways.

You can also measure your campaigns' success by analyzing the number of clicks, participation of users, and user-generated content.

Promote User-Generated Content

Utilizing user-generated content is one of the most effective ways brand managers can leverage this platform to promote their brand.

For this tactic to work effectively, you need to encourage the users to use your brand in their TikTok videos, thus increasing brand awareness. The positive feedback from the users will help in building credibility for your brand. Also, it provides a unique voice for the users.

It also gives rise to a newly formed friendship between the users and your brand. You can also endorse them for their good word about your brand, which helps them to get more followers.

Collaborate With The Right Influencers

TikTok has given rise to one of the popular influencers of the digital world, surpassing many celebrities by a mile.

These influencers have a strong and loyal fanbase, which is a great opportunity for brand managers to leverage.

Before you collaborate with an influencer, you need to find the one that resonates with your brand's image. Once you get in touch with the right influencer, you need to develop a strategy that creates buzz with your potential customers.

Conclusion

TikTok provides ample opportunities for brand managers to leverage to promote their brand.

However, before you start working on different marketing activities, we advise you to delve into the TikTok app.

In that way, you will better able to find the right audience to target and gain maximum engagement from your marketing campaigns.